BCI World Hybrid
Crafting the marketing campaign for not only the physical conference, but also the 24 hour virtual online experience was no easy task. Yet I was able to use my coordination and branding expertise to roadmap and develop key marketing assets and messaging for this high-profile business continuity event in London.
My responsibilities included:
Producing and overseeing literature and key note presentations, for uniformity and distinctive impact
Overseeing the exhibition booth branding, both physical and virtual
Creating a compelling social media campaign, with successful engagement
Implementing Google Ads, targeted to the London audience
Coordination of branded merchandise, for positive attendee experience
Hands-on support DSLR photography, for impactful promotional needs
The final product successfully translated into desired results of brand awareness and lead generation.